Wednesday, 12 December 2018 Sydney

Make it happen in Mitchell Shire - Mitchell Shire Council Mayor, Cr Rodney Parker::

Be part of a region that is less than an hour from the world’s most liveable city, on a major transport corridor, with beautiful scenery, affordable housing, established quality businesses in a range of sectors, fantastic local food and beverages, and a youthful population keen for employment opportunities. 


Nestled in the heart of Victoria, Mitchell Shire offers all the advantages of a regional lifestyle and opportunities for investment, with Melbourne on its doorstep. Mitchell Shire is a beautiful place to live, work and visit. 


By the end of 2015, the Shire is estimated to have a population of over 40,000, with this figure expected to almost double within another 15 years.  Families are moving to the area to seek out lifestyle and opportunities and, as a result, Mitchell’s age structure is youthful, with just over 35% aged 25 years or below.  The population is focused in five major towns; Seymour, Broadford, Kilmore, Wallan and Wandong - Heathcote Junction, along with the Puckapunyal Army Base west of Seymour. 


Mitchell Shire Council is strongly committed to developing and growing investment and business opportunities.  From small home-based businesses to medium sized enterprises and large multi-national firms, there is a variety of business and investment opportunities available. 


The Shire’s location lends itself to a thriving local economy, enabling ease of logistics for industry and commercial operations, as well as residents.  Melbourne is easily accessible by car via the Hume Freeway or Northern Highway, and the Hume Freeway is the major transport route to Sydney and Brisbane.  The Melbourne to Sydney rail line runs through Seymour, and for commuters to Melbourne there are on average 20 daily connection services to Southern Cross Station, Melbourne’s hub for metropolitan and regional rail services. 


For international freight and air travel, Melbourne’s international airport, Tullamarine, is an easy 40 minute drive. Additionally, Mitchell Shire is located just over an hour’s drive from Port Melbourne allowing easy access for the transport of good for import and export. With the south of the municipality now included within Melbourne’s urban growth boundary, and the area Victoria’s third fastest growing regional municipality, now is the time to invest or live in the Mitchell Shire.


Servicing the community

Mitchell Shire is well equipped to service the needs of its residents.  Education is well supported, with 12 primary schools and 7 secondary schools, two of which are the internationally recognised: Assumption College and Kilmore International School, which offers the International Baccalaureate. 


The Shire also offers excellent health services, with a number of community health centres and two public hospitals.  Other Shire supported services include public libraries, sporting grounds, leisure and aquatic centres and various family services.  With all these services on offer, it is not surprising that government and health are significant employment sectors in the Shire responsible for almost 1,200 jobs, offering plenty of opportunities for residents. 


Outdoor action

Mitchell Shire has become a recognised area for the equine industry, with a number of high profile thoroughbred stud farms operating in the Shire.  These include internationally respected breeders such as Chatswood and Darley, along with small, prestigious farms that support the thoroughbred and harness racing industries.  There are two racecourses, in Kilmore and Seymour, both with a strong history dating back to the 1800s, that regularly host thoroughbred and harness racing events. 


If your outdoor interests are more aligned with the small, white ball, the Shire is home to six public and private golf courses all in picturesque locations.


Agriculture, growing your way to prosperity

Agriculture is an important industry for the Shire, injecting $90 million per year into the local economy and employing over 500 people.  The soil structure across is diverse and rich, and there is a strong history of sheep and cattle farming.  But the rich soils have also lent themselves to other agriculture enterprises, and the region is now a fine area for successful vineyards and fruit and vegetable production.


Alternative farming is also strong in Mitchell Shire, with Seymour hosting the annual Seymour Alternative Farming Expo, one of the biggest farming expos in the State.


As a result of the quality produce, value added enterprises are flourishing.  Specialist butchers, creating high quality smallgoods and meat products, award winning wineries, a specialist beer brewery, olive oil production and bakeries.


The availability of land has allowed specialist tree businesses to flourish, including an internationally recognised grower of palm trees and a large Christmas tree farm.  The proximity of the Shire to major transport routes, and to Melbourne, facilitates efficiencies in the distribution of stock and goods to buyers across the country and internationally. 


Make it in Mitchell

The manufacturing sector alone provides the biggest economic impact for the Shire worth almost $500 million and employing almost 800 people.  Nationally and internationally recognised brands have their production base in the Mitchell Shire.  Broadford is home to Allen’s Lollies, a key brand for international food manufacturer Nestlé, and since 1890, National Paper Industries has been producing specialist packaging solutions.  Seymour is also home to Valley Park, a significant egg farm distributor for Victoria and New South Wales.


The building industry is a growing sector in the Shire.  With the significant population projections this sector is expected to flourish as it continues to service new residential and industrial demand.  There are opportunities in all areas of this sector from the manufacture of building materials to the construction of new homes and factories.


The growing residential base has also seen an increase in retail businesses with retail coming in as our third largest employer creating 1,200 jobs for local people and injecting over $110 million into the local economy each year.  An important sector for the local economy, the offering is primarily focused in the larger townships of Broadford, Kilmore, Seymour and Wallan, but the time is right to also create new opportunities in the smaller towns experiencing growth.


It’s a feast in Mitchell Shire

The hospitality sector in well represented in Mitchell Shire; the growing population base and quality local produce has provided opportunities for growth in cafés and restaurants, offering “city quality” dining using local produce, served within a relaxed country environment.  There are restaurants serving just about every possible cuisine.  These successful enterprises have been keenly welcomed by locals and offer employment opportunities for almost 900 local residents.  They also offer opportunities for the sector to work co-operatively to maximise product offerings and opportunities.  For example, a riverside winery and restaurant that supports a local vegetable grower, providing space for a weekly farmer’s market and incorporating the produce in their restaurant kitchen. 


Tourism takes off

Tourism is a rapidly growing industry for this area and is worth $2.5 million annually to the local economy, and with its proximity to Melbourne, Mitchell is a natural choice for time poor city dwellers looking for a short break.  Mitchell Shire residents enjoy the spoils every day, and visitors are starting to realise all that the region has to offer.  This increase in the tourism market provides business and investment opportunities including accommodation and food and beverage offerings.


Take a horse ride through the State Forest; enjoy fireside dining of local roast beef and a robust Shiraz, stay overnight in a peaceful bed and breakfast, wake up to the sound of carolling birds, browse in a local gallery, and join in the fun of a music festival.   There is so much on offer for the visitor to the Mitchell Shire. 


Mitchell Shire is Victoria’s best kept secret.  There are many benefits to living and investing in Mitchell Shire - affordable residential and commercial real estate including vacant commercial properties, excellent mobile phone and broadband coverage, reliable natural gas, water and electricity supply, a young, talented and skilled workforce and a diversity in industry sectors. 


Mitchell’s location and accessibility offers unparalleled opportunities for investment or relocation and I would look forward to welcoming you our Shire so you could experience our liveability firsthand.


Mitchell Shire Council Mayor, Cr Rodney Parker