AUSTRALIA – INFORMATION TECHNOLOGY & INNOVATION
Australia’s Information Technology industry includes Computer Sales, Software, IT Services and E-Readiness. The market should continue to provide opportunities in consumer, government and business sectors in 2010, following a relatively robust performance in 2009.
The ICT industry accounts for 4.6% of Australia’s GDP and contributes 4.9% to Gross Value Add, boasting a larger contribution than mining, education, defense, agriculture and the individual manufacturing sectors.
The Australian ICT sector remains diverse and fragmented and can be characterized as follows:
Current trends in the Australian IT Industry include:
Government tenders will drive considerable spending in years to come. Regulatory compliance will continue to need spending by banks and intense competition in the retail sector is spurring spending on customer relationship management (CRM) and back-office systems. Competition and new service platforms in the telecoms sector is another driver for that key IT spending segment.
The main drivers of growth in the PC segment will be government programs, growing broadband penetration and greater affordability. In 2010, government projects in sectors, such as e-government, healthcare and education, will drive significant opportunities for IT vendors.
Australia is a nation of sophisticated ICT users who eagerly embrace new technology. The Australian market is used extensively by leading international companies to develop and trial new applications and they have acted to ensure that ICT systems are interoperable, secure, broadly available and contribute to productivity gains. From policies to encourage uptake of new technological solutions, to legislation to protect privacy and prevent spam, Australia is a location where companies can successfully develop solutions with global applications. Many international companies deliver solutions from Australia to both the region and the world, including:
The Australian ICT market is estimated to be worth over A$120 billion.
While Australia is ranked 54th in the world by population it is the fourteenth largest ICT market in the world, and the fifth largest ICT market in the Asia-Pacific region, after Japan, China, India and Korea.
Acer Computer Australia
The ITC Industry in Australia experienced a compound annual growth rate of 12.8% between 2003 and 2008-- faster than Japan, Hong Kong, Singapore, South Korea and Taiwan.
Stock of Foreign Direct Investment in Australia by Industry:
% share of total
Agriculture, forestry and fishing
Electricity, gas and water
Wholesale and retail trade
Accommodation, cafes and restaurants
Transport and communication
Finance and insurance
Property and business services
Prime Minister Julia Gillard just launched a new $22 million global research and development lab, which IBM has created at the University of Melbourne, partnering with the state and federal governments to create 150 new jobs at the facility over the next five years. The new lab will focus on research areas associated with IBM's global push towards what it terms "smarter planet" technologies that bridge the gap between more traditional engineering-led technology such as electricity or resource management and the new internet world.
Australia is a proven testing ground for global projects. The size of the market, its innovative outlook and a varied and sophisticated customer base combine to make Australia an ideal location to develop and test new ICT products and services. Software and processes that are built and adapted here are often rolled back into the global product development environment and subsequently used by customers worldwide. Australia’s ICT workforce is also advantageous to investment and offers extensive domain-level knowledge and quality technical expertise – particularly in architecture and integration. The result is targeted, clever and innovative ICT solutions for a range of companies across different industries. The A$2.7 billion software industry has benefited from comparatively low development costs and a highly skilled workforce, and has consequently become a target for strategic ICT investment; companies such as IBM, Canon, Citrix, EDS, Fujitsu, Google and NEC have built major software development facilities in Australia.
The Australian Information Industry Association (AIIA) is the nation’s peak industry body for the technology sector. AIIA sets the strategic direction of the industry, influences public policy and provides members with productivity tools, advisory services and market intelligence to accelerate their business growth, http://www.aiia.com.au.
The Technology Industry Development Council (TIDC) represents and articulates the views of the Technology Industry and related sectors, http://www.aigroup.com.au/industrysectors/ict/TIDC.
The Australian Interactive Multimedia Industry Association (AIMIA) is the peak national industry body representing the Interactive Media and Digital Content sectors in Australia, www.aimia.com.au.
For current investment opportunities in Australia, please click here : http://investinaustralia.com/current-opportunities