Friday, 04 December 2020 Sydney

Joondalup ‘Global City: bold, creative and prosperous.’ – Mayor Troy Pickard::

The City of Joondalup has come of age over the past decade with 47% per cent increase in Gross Regional Product putting it on the cusp of an exciting new growth phase, which will be driven by unique competitive advantages in the thriving knowledge and service sectors, and underpinned by new technology and innovation.


The range of specialist knowledge and research expertise available in the City of Joondalup presents a compelling and attractive opportunity for any business seeking to grow and connect globally.


Joondalup is a premier centre of excellence in a range of growth sectors from digital media, cyber security, engineering and technology to specialist health, professional and scientific services as well as international education. 


The City also offers strengths in a range of other areas including finance and business services, public administration, creative industries and specialist technical education including automotive and electrical engineering.


Multi-million dollar investments in the City, led by the various education, research, health and professional services sectors, have enabled Joondalup to become the strategic knowledge hub for Northern Metropolitan Perth, creating thousands of new jobs. From 2003 to 2013, local jobs created grew by 27.2%


The City is home to an enviable number of knowledge workers, with a significant proportion of its labour force being qualified in areas such as Management and Commerce.


Joondalup benefits from a unique Learning Precinct, incorporating a five-star rated university with world-class research facilities, a premier large training provider and a police academy.


These assets are an important link to a highly skilled and productive local labour force and provide an excellent opportunity for industry-research collaboration.


We are constantly keeping an eye on the future and working closely with our businesses, our education and training institutions and our community to encourage further economic growth and job creation.


The City of Joondalup is one of Western Australia's leading Local Governments and has now set a new standard in economic development initiatives.


In 2014 the City launched its new Economic Development Strategy, appropriately referred to as Expanding Horizons, setting out a long term agenda to expand opportunities for business, investment, innovation, research and education in our region.


The City has also created a framework for a more collaborative and regional approach to economic development while at the same time recognising the importance of a global outlook.


This will ensure that we maximise new economic and infrastructure development opportunities for the City and for the North West Metropolitan Region of Perth.


It will also help to address a major target of Expanding Horizons of achieving a long term outcome resulting in 2000 new businesses and 20,000 new jobs by 2031.


Our ultimate aim is to grow the local and regional economy and provide employment opportunities for all, with a particular focus on encouraging higher value economic activity, leveraging our key strengths and emerging global growth opportunities.


This activity is poised to grow in the coming months and years as Joondalup emerges as a truly global city, with an increasing number of Joondalup-based businesses operating globally. Western Australia has the competitive advantage of being located in the same time zone as many of the growing Asian economies, while only seven or eight hours separates Joondalup from major European cities.


With a growing network of award-winning entrepreneurs, digital businesses and innovation-focused enterprises, the City was also the first Local Government in metropolitan Perth to develop a dedicated ‘Digital City’ strategy, which places Joondalup prominently on the Australian stage for technology based initiatives.


Due to unprecedented levels of commercial investment and development, Joondalup has been recognised as the ‘Billion Dollar City’ and one of Perth’s investment hotspots. A proactive and responsive planning team at the City ensures that the area is pro-development and primed for further growth.


In December 2014, the City of Joondalup signed a Memorandum of Understanding (MOU) with Devwest Group for delivery of an integrated mixed-use development in the Joondalup City Centre.


Located across 90 Boas Avenue and 70 Davidson Terrace, the proposed City Centre development – approximately 13,000 square metres in size – incorporates high quality commercial, residential and retail components along with flexible public spaces that will provide the community with a variety of settings for activities.


Should the City be requested to do so, it will also collaborate with Devwest Group on a detailed proposal for the State Government’s EOI process for the provision of Joondalup Office Accommodation.


The recent expansion of Lakeside Joondalup Shopping City, now making it Western Australia’s largest shopping centre, has seen Joondalup regarded as the retail capital of Perth’s metropolitan area. This included the opening of a new Myer department store – the first to open in WA in 20 years.

Work began last year on one of the largest construction projects undertaken by the City - a multi-storey car park in the Joondalup City Centre. Once completed it will provide an additional 538 public and 28 private car bays for use. Work is expected to be finished later this year.

The City has a range of prime development sites ready for high quality commercial development or redevelopment located close to Perth’s main northern freeway and rail corridor with excellent connectivity to Perth, the port of Fremantle and Perth Airport. 


High rise commercial and mixed use developments are particularly welcomed within the Joondalup City Centre. 


Joondalup was also named the World’s Most Liveable City of 2011 (for population size 150,000 to 400,000) at the UN-endorsed annual International Awards for Liveable Communities (LivCom). The City was acknowledged for its healthy lifestyle opportunities, community involvement and best practice, innovation and leadership in providing a vibrant and sustainable community.


An estimated 40% of Perth’s metropolitan population now live within a 30 minute drive time of the City of Joondalup. The opportunities in Joondalup are endless and with an exciting future ahead the City is not only an attractive destination for potential investors but it’s also a great place to live, learn, work and visit.


The City will continue to strive to ensure that Joondalup reaches its potential as the CBD for the North West region and its aspiration of becoming a ‘Global City: bold, creative and prosperous.’



Troy Pickard

Joondalup Mayor